Marketing is a very important part of any business. Even though marketing is very important, what is it? There are many different schools of thought as to what marketing really is and how it works. Some people think that marketing is an ad or a brochure. Some think that in todays society marketing is Facebook or Twitter. To many people within a business, marketing is selling on a large scale. All of those thoughts on marketing are correct in some way. Simply put however, marketing is the act of generating qualified leads for your business. Many of the acts listed previously are more marketing actions as opposed to what marketing really is. Below are some ways to help you be successful in generating qualified leads.
Know Your Target
One of the biggest problems a business will face in their marketing efforts is not knowing who their target market really is. When trying to generate qualified leads, you will be facing an uphill battle from the start if you’re targeting those who already aren’t qualified. Remember to consider things like, what characteristics does my target have? If you are a B2B company, how many employees does my target business have? If you sell a single product, what is the typical demographic of my end user? These are just a few questions to begin with when trying to properly identify your target market.
Once you know who your target market is, it is important to do some research on that market. IF you find your target market is a small family, then how will that family best receive your message? If your target is a business then your research changes a little. You would want to identify who the decision maker is in that specific business and then decide how to best reach that decision maker. No matter who your target market is, initial research is a key step in the process.
Select Strategies That Fit
The most important aspect of marketing is selecting the strategies that will fit both your business and your target. A good place to start is with your strengths. If you have a good presence on social media, then that is a natural starting point. If your company has a newsletter with a significant amount of subscribers, then that would be the place to start. Once you have identified what it is you already do well, then make sure you have a process in place for that so it won’t deviate moving forward. After you have those strategies standardized and documented, then you can move on to improving other areas.
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How it started: Store owner Aimee Machete took an unusual route to becoming the owner of a therapeutic massage parlor. Her initial background as a CPA helped to gain insight into how small businesses work. Working as an auditor helped Aimee gain inside knowledge of how small businesses work. After several years in accounting, she wanted a change, and after having worked with small businesses she knew that was the right path. As it turned out, Aimee’s father-in-law was a franchise broker who turned her on to the Elements opportunity.
The Difference Maker: The difference between Elements Massage and your other run of the mill massage parlor is that Elements invests in the therapeutic atmosphere. Aimee and her staff believe that these types of massages can be used as an alternative form of medicine. Around ninety percent of everyday injuries are brought on by stress which can be relieved through massages. A Therapeutic massage also allows you to remain healthier overall. These massages move the toxins in your body, and can remove lactic acid build up. Elements also prides itself on providing warm and friendly customer service. Therapeutic massages should be a relaxing experience and the staff works to make sure that happens.
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Leadership is a skill that many people believe you either have, or you don’t. There is an idea that some people are born leaders while others just aren’t. That old stigma isn’t true. Some people just had exposure to leadership at a younger age and learned those skills sooner than others. Anyone can become a good leader, and there are a variety of ways in which you can accomplish this. A business coach can help you develop the skills needed to be an effective leader, so can a wide array of classes and online articles. For those that are new to leadership, here are a few tips and things to remember to help maximize your leadership potential.
Manage Yourself First
One thing that often hurts those who are new to leadership is the overwhelming nature of all the managerial and administrative tasks they have to do. Being put in a position of leadership often does mean an increase in responsibility, but it doesn’t necessarily have to mean more work. These are a few things to consider to help manage yourself.
Manage Your Time: Time Management is something that separates good leaders from great leaders, and even good employees from great employees. As an effective leader you should be able to manage your time daily, weekly, and even farther out than that.
Priority Management: If you have great time management skills, but waste them on doing the wrong things, what does it matter? A great leader will be able to prioritize everything they need to do and go from doing things right, to doing the right things.
Delegate: There is no way anyone can do everything all by themselves. As a leader once you identify what's top priority, then you can delegate tasks to other people.
Following these tips will help you feel less overwhelmed as a leader and allow you to be more effective in what you do.
Help Develop Others
As a leader you should want to build a team that is capable of accomplishing anything. The best way to do this is to fully commit to their development. Here are a few ways to help develop those around you.
Assessment: Perhaps the biggest aspect of developing your team is to regularly schedule time to assess their capabilities. If you don’t provide honest, constructive feedback to your employees then it limits their ability to grow.
Provide Opportunities: Empowering your employees is one of the best ways to develop your team. It also allows you to see what they are fully capable of. Giving an employee the chance to take ownership of a situation or problem allows them to develop leadership skills of their own.
Hiring: The hiring process can sometimes be long and frustrating. Taking the time though to make the right hire is a key part of leadership. You need to bring in someone you feel comfortable working with for the long haul, and develop them as a part of your team.
Develop Your Processes
Having the proper systems and processes in place can make the difference between being a top level leader or not. Part of being a great leader is making sure tasks are done consistently each and every time. Sometimes if the appropriate processes aren’t in place then it falls on the person in a position of leadership to implement them. This can include setting goals, outlining steps in a standard process, or creating a procedures manual.
Develop a Vision
Developing a vision is another key part of being an effective leader, whether it be a vision for your team, department or your business. Having a clear path and plan laid out makes it easier for current employees and new hires to get on board with what you’re doing. If you properly install a vision, and have processes in place to support that vision, your business can run smoothly.
Implementing these aspects is a great way to put you on the path to becoming a great leader.
Marketing trends often change but the basics never do. Here are a few marketing fundamentals to always keep in mind. http://t.co/izXDifziU7